Strategic ambition
As a profit for purpose organisation, our strategic ambition is that genU will set a new benchmark for client experience and outcomes, while transforming our operating model to ensure enduring financial profitability. This will allow us to reinvest into new and innovative services to deliver exceptional, accessible, and tailored services and supports that enrich lives and foster genuinely inclusive communities.
Over the next five years we will continue to expand our services across the country and with a workforce that is valued and capable, so they can grow, develop and succeed. Everyone will be motivated by our purpose of enriching lives through connections, supports and opportunities.
We are genU.
Every connection counts.
Our vision
Genuinely inclusive communities.
Our purpose
Enriching lives through connection, supports and opportunities.
Our values
Welcoming. Innovative. Safe. Empowered. Respectful.
Strategic priorities
We deliver quality, accessible and tailored services.
Our ambition
We do everything we do because of, and for, clients.
We are the provider of choice for clients, participants, learners, residents, crew and their communities.
We place clients at the heart of everything we do, ensuring every interaction is person-centric, connected and coordinated.
We focus on creating meaningful connections, offering experiences and opportunities that consistently exceed expectations.
Our why
We firmly believe in the ‘nothing about us without us’ approach.
Because clients shape the services and supports that matter to them.
Creating exceptional experiences for every client, every time, matters.
Great client outcomes are based on great quality frameworks and practices.
Our strategic initiatives
1.1 Develop and implement a quality framework for all services
1.2 Develop and implement a practice framework for key genU services
1.3 Ensure the customer voice is part of every interaction and decision across genU
1.4 Develop and deliver the genU client value proposition
1.5 genU Connect program (no wrong door to genU services and interactions).
We attract, engage and retain highly skilled people, fostering a safe environment where everyone can excel.
Our ambition
Our people are our greatest asset. We offer an exceptional place to work and grow.
We attract, engage and retain the best people, who contribute to our collective success.
We foster a safe environment where everyone can thrive.
Our people are skilled and have the right tools and systems to collaborate and provide quality services and supports.
Our why
By investing in our people, they feel ready, safe, skilled and valued.
We know the best people create the best experiences for everyone.
When our people thrive, clients and communities thrive too.
Our people matter. Their safety matters.
Our strategic initiatives
2.1 Create flexible and efficient workforce structures and processes to respond to portfolio needs
2.2 Develop workforce capability to support the delivery of high quality services
2.3 Develop and implement an org wide Health, Safety and Wellbeing strategy
2.4 Develop and implement an employee attraction and retention strategy
2.5 Review and deliver an updated Diversity and Inclusion plan
2.6 Harmonisation and education of employment terms.
We are a financially profitable organisation so we can reinvest in our purpose. We make things simple, solve problems together and include the voices of our people and clients to be our best.
Our ambition
As a profit-for-purpose organisation, we reinvest in our services and programs and the communities we serve.
We actively listen to and include the voices of clients, people and data in our thinking and decision making.
We believe in simplicity. We make things straightforward, focus on performance and solve challenges collaboratively.
Change is our ally. We are open to it, embrace it, and continue to learn and evolve.
Our focus and agility ensure we remain relevant and responsive in a dynamic landscape.
We actively seek opportunities to improve and deepen our innovation capabilities to unlock new areas of competitive advantage.
Our why
When we are profitable, we can reinvest in the communities we serve.
By being agile, curious and creative, we achieve more.
By asking questions, we push boundaries, explore options, so that we can achieve anything.
When we make informed decisions, change is smoother, embedded and sustainable.
Our strategic initiatives
3.1 Continue Digital Strategy implementation to improve client experience and organisational efficiency
3.2 Develop and deliver an organisation-wide transformation program – refer below
3.3 Deliver Data Strategy to make informed decisions
3.4 Develop and deliver a Property and Accommodation Strategy
3.5 Innovation Hub.
We have a sharp focus on our social, environmental and financial impact while we grow our services, ensuring we can add value for clients, innovate and remain viable.
Our ambition
As we continue to expand our national footprint, we stay true to our impact.
Socially, we uplift communities. We continually explore opportunities to bring services and positive impact to more communities, ensuring our growth is meaningful, feasible and aligned.
Environmentally, we steward resources responsibly and have a positive impact on the environment.
Financially, we add value, innovate, and remain resilient and viable.
As a profit-for-purpose organisation, we reinvest in our services and programs and the communities we serve.
Our why
Clients, employees and communities should have access to sustainable, reliable and tailored services that support their needs now and into the future.
We expand our community reach and social impact through shaping genuinely inclusive communities across Australia.
Our environment and our ecological footprint matters.
Our strategic initiatives
4.1 Develop and implement our growth strategy to strengthen our national footprint
4.2 Embed our environmental, social and governance framework to guide decision making and action
4.3 Grow our strategic partnerships to support our service offering
4.4 Grow our sales and business development capability
4.5 Grow and maintain our revenue streams.
We use our experience, voice, and reputation to help shape systemic change, so clients have access to, and choice of, appropriate, quality services and supports.
Our ambition
We are champions for clients and employees, using our skills, voice and reputation to create positive change and make a difference. We work with government and decision makers to inform and influence.
We partner with clients and employees to champion access to appropriate, quality services, supports and opportunities.
We seek ideas and knowledge from others, investing in relationships and partnerships on a journey of continual learning and improvement.
We connect and partner with peers to share learnings, jointly tackle challenges, strengthen our voice, and ensure the overall viability of quality providers within our sectors.
Our why
As leaders, we use our voice, knowledge, resources and influence for a better future.
When we create change for good, we know we do it better in partnership with, and for clients.
We lead by example and share our expertise to uplift others for the greater good.
Our strategic initiatives
5.1 Develop and implement our advocacy strategy for key stakeholders
5.2 Form strategic partnerships with organisations, industry bodies and individuals to inform sector changes and improvements
5.3 Develop research priorities to influence sector reforms, focused on client needs.
The key to the successful delivery of our strategy will be the following four success factors:
- Ongoing focus on sustainable financial performance
- Continuous improvement: fostering an environment that is adaptive to change, and always finding ways to improve
- Active and capable leadership: aligned leaders that are focused on genU 2030 and its successful implementation
- Strategic partnerships: collaboration with the sector including with Peak bodies, other providers, clients and their families, and other organisations to provide the best support for our clients.
For more information about Strategy 2030 please email strategy@genu.org.au