Vision, Mission and Values

We know that websites can be full of confusing buzzwords, so we thought we’d keep it simple…

We have 5 core values that support our vision, shape our culture and reflect our goals.

  1. Welcoming
    When you engage with us, you’re part of our family.
  2. Respectful
    We will treat you the way we would want to be treated.
  3. Integrity
    We will earn your trust by always adhering to our values.
  4. Courageous
    We bravely drive innovation and advocacy to assist you to live the life you choose.
  5. Excellence
    We are proud in our pursuit of the highest quality, reflecting our commitment to delivering the best.
    Our values are underpinned by our core belief that we should be ‘All Safe, All the Time’.

So whatever generation you belong to — whether you’re young, old or somewhere in between —what unites us is the belief that disability and ageing are not just simply “disadvantages” to be endured. They are challenges to be met boldly, achievements to be had, and adventures in the making.

Want to know more? We don’t blame you!

To find out more about our history and who we are, head to over to About genU. Or, to take a look at our future, head over to our Media Hub to take a look at the Strategic Plan 2019-2024.